BRAVOCON

Event Planning, Event Coverage, Social Media Coverage, Set Build, Production, Staffing

From just showing up to running the show at BravoCon

+487%

Over average engagement

88

Unique deliverables in 3 days

26M

Brand impressions

4.3B

Press impressions

BravoCon is an iconic annual event where fans get up close and personal with their favorite stars. It’s a major pop culture moment, with brands and media outlets fiercely competing for consumer attention. DIRECTV, a longtime client, asked us to capture engaging, high-impact content and deliver it fast enough to participate in the real-time social conversations surrounding the event. Their goal? To stand out, dominate the buzz, and even go viral.

The (over) delivery

Optimizing Time and Money with an On-the-Scene Content Studio.

As DIRECTV’s trusted partner, we’re always finding ways to maximize production value. BravoCon presented a unique opportunity: while the event itself allowed us to capture timely, real-time content to join the topical conversation, we saw the chance to go one step further. By setting up a nearby studio, we gave DIRECTV a “second bite of the apple,” creating a library of evergreen assets that could be strategically pulsed out over the next quarter. This approach ensured their social media calendar stayed full long after the event, delivering not just immediate buzz but lasting value—all while saving on talent travel and accommodation costs.

The studio itself was a hit. Celebrities like Clare Crawley and Xavier Scruggs loved the experience so much they posted additional content far beyond their contracts, resulting in over 1.3M organic impressions and significantly amplifying the brand’s reach.

Creating Kathy Hilton’s viral redemption

Weeks before BravoCon, a Real Housewives episode aired where no one wanted to conga with Kathy Hilton—a comeback opportunity if we’ve ever seen one. DIRECTV held a party centered around her redemption conga line that went viral. Press outlets widely covered the event, using our content to tell the story, and the moment dominated social conversations, cementing DIRECTV’s cultural relevance.

Stepping in as party planners

When event planning for the party fell short, we stepped in to elevate the experience. From designing branded step-and-repeat moments to nailing a last-minute custom Swarovski crystal tequila bottle, we turned the event around with days to go. It pays to have an agency with reality tv roots—we always know who to ask and how to make things happen on a deadline.

RESULTS

DIRECTV didn’t just participate in the BravoCon buzz—they owned it. Kathy Hilton’s viral redemption moment drove billions of impressions across press and brand-owned channels. By combining optimization and top-line production with a little Bravo-worthy drama, Rhodes DIRECTV dominate the cultural conversation.