DIRECTV

Social Media Strategy, Set Design, Production, Staffing, Post-Production, Copywriting

Becoming DIRECTV’s social production agency of record

166%

Increase in output efficiencies

+914%

Increase in YOY total engagement

+15%

Increase in YOY total impressions

40%

Of all social content produced by RHODES

DIRECTV initially engaged RHODES to grow their YouTube channel, recognizing the platform’s untapped potential to drive discoverability and site traffic. YouTube had been an underutilized channel, and DIRECTV was seeking an agency to create exclusive content for the channel to amplify their brand in competition with streaming services like Netflix. They needed a partner who could develop engaging content that seamlessly aligned with their broader marketing goals while maximizing return on investment.

The (over) delivery

Expanding Beyond YouTube
RHODES launched a robust YouTube content strategy centered around episodic content that extended the DIRECTV experience. Successful series’ like Locker Room Confessionals and DIRECTV on the Street brought fans closer to their favorite stars and shows. These series not only increased viewership to the channel but also successfully drove traffic to DIRECTV’s website.

But RHODES’ impact didn’t stop there. Building on the success of YouTube, we expanded our role to include additional platforms and social strategies. By developing innovative workflows—like our signature Batched Content shoots—we were able to produce enough content to keep up with DIRECTV’S 5x daily posting cadence while increasing output efficiencies by 166%. By streamlining production across multiple channels, we were able to create high volumes of content tailored for specific platforms without inflating costs.

As our partnership deepened, Rhodes’ scope grew from managing a small portion of DIRECTV’s content to producing almost 95% of their video production across channels. We became their production agency of record, trusted to create social content that supported mass-market commercials, covered events, and extended the brand’s presence across platforms.